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The Epic Legacy of Jak and Daxter Concludes This Holiday With Jak 3(TM) on November 09, 2004.
Loyalties Are Tested, a Climatic Battle Is Fought and Shocking Secrets Are
Revealed in Final Installment of Acclaimed Trilogy
FOSTER CITY, Calif., Nov. 9 /PRNewswire/ -- Sony Computer Entertainment
America Inc. announced today the launch of Jak 3(TM), the third and final
installment of the Jak and Daxter trilogy, created exclusively for the
PlayStation(R)2 computer entertainment system. Developed by Naughty Dog Inc.,
the company responsible for the award winning Jak and Daxter franchise and the
highly acclaimed, multi-million unit selling Crash Bandicoot(TM) series on
PlayStation(R), Jak 3 takes Jak and Daxter on their ultimate adventure as they
uncover conspiracy, danger and ultimately the Precursors themselves.
"Jak 3 is an evolution of the Jak and Daxter story Naughty Dog wanted to
tell when they first began work on Jak and Daxter: The Precursor Legacy," said
Grady Hunt, senior producer, product development, Sony Computer Entertainment
America. "We are pleased that Jak 3 is part of our stellar PlayStation 2
holiday lineup, as the game will immediately immerse players into a fast-paced
action and seamless adventure that will drive the story along through twists
and turns until the final climax -- where all is finally revealed."
One year has passed since Jak and Daxter saved Haven City from Kor and the
attacking Metal Heads, yet Haven City is still immersed in deadly chaos as
three groups fight for control of the streets. The people of Haven City have
grown to distrust Jak's dark powers, and as rumors boil of Jak's ties with
Krew and Kor, the city blames Jak for its current woeful circumstances. Now
banished to the Wasteland, Jak begins his quest for redemption joined by pals
Daxter and Pecker. Their objective is to escape from an area five times the
size of Haven City, filled with hazardous environments, a vicious volcano, the
hostile city of Spargus and cavernous mines. With access to off-road
transportation, including lizards, hovercrafts and off-road vehicles featuring
true-to-life physics, Jak fights to return to civilization while waging a
personal war within himself.
Now possessing Light Eco power, in addition to the Dark Eco abilities that
led to his banishment, Jak's struggle to balance the two add further intrigue
to the compelling storyline. The game is also enhanced through the
introduction of new technology called "Ragdoll Physics," a technology which
allows gamers to witness a unique death for each enemy that is killed,
independent cloth movement technology and enhanced the enemy artificial
intelligence (AI) with wall climbing and smart formation capabilities.
Additionally, Jak is equipped with a Morph-Gun that utilizes 12 new gun types,
enabling the player to battle through massive levels in an effort to answer
the unanswered and conclude the Jak trilogy.
"Naughty Dog never rests on its laurels," said Evan Wells, studio
director, Naughty Dog. "It's important to us to keep the universe fresh, so
with each outing in the Jak and Daxter franchise, we looked at ways to create
a game that offered the player a brand new experience that built on the
previous games. Looking back at all of the ideas we were able to implement
for Jak 3, we are confident this is our best game yet."
To prepare for this holiday season, Jak 3 is receiving full marketing
support in the following categories to extend consumer awareness for this
innovative title.
National Print Advertising Campaign
To support the mainstream appeal of Jak 3, a massive print advertising
campaign, running through the holiday season, will reach more than 40 million
readers through a vast variety of national consumer publications, including
Entertainment Weekly, URB, Maxim, Stuff, Sync, Revolver, Rolling Stone,
Thrasher, Transworld, Spin, Source, and many more. Targeted publications also
include leading gaming magazines such as Electronic Gaming Monthly, The
Official U.S. PlayStation Magazine, GameNow, Game Informer, PSM, Game Pro,
Tips and Tricks, PLAY, and PSE2.
National Broadcast/Cable Advertising Campaign
The television campaign for Jak 3 will begin the week of November 8 run
through the holidays, and the spots will run in various time slots on network,
broadcast, and syndication through the holiday season. A total of three
different executions will air for a variety of programming including "Arrested
Development," "The Partner," "Fear Factor," "CSI," "Pimp My Ride," "Jimmy
Kimmel," and "Adult Swim."
The independent Entertainment Software Rating Board (ESRB) has rated
Jak 3 "T" for Teens. For more information about the ESRB visit www.esrb.org.
About Naughty Dog Inc.
Naughty Dog Inc., a wholly owned subsidiary of Sony Computer Entertainment
America Inc., develops cutting-edge technology, graphics and gameplay for the
PlayStation 2 computer entertainment system. Additional information can be
found on the company's web site at http://www.naughtydog.com .
Source: Sony
Reported by Joseph Bennett. |
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