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Midnight Sales on the East and West Coast Celebrate the Launch of PSP on March 22, 2005.
Sony Style Retail in New York and PlayStation Store in San Francisco Host
Special Midnight Events to Mark the Launch of the Year's Must-Have Product
In response to tremendous
consumer anticipation for the North American launch of the PSP(TM)
(PlayStation(R) Portable) handheld entertainment system, select retailers
across the country will open their doors to eager consumers at the stroke of
midnight on March 24th. The most anticipated product of the year will be
available at participating retail locations nationwide including special Sony
Computer Entertainment America hosted events at Sony Style Retail in
Manhattan, New York and the PlayStation Store at the Metreon in San Francisco.
With a record number of consumers expected to line up to be among the
first to purchase the PSP system, fans in New York and San Francisco will be
treated to the ultimate entertainment experience with sneak peeks at new
games, giveaways, surprise appearances and more leading up to the moment of
truth at midnight. At Sony Style Retail in New York, host Carson Daly will
kick off the biggest consumer product launch of 2005 where one lucky consumer
will purchase the first PSP in North America. Additionally, there will be an
exclusive consumer launch event for PSP at the PlayStation Store in San
Francisco.
"Consumer demand for PSP is higher than any product in recent history,"
said Kaz Hirai, president and chief executive officer, Sony Computer
Entertainment America. "The fact that select retailers are responding to this
launch by opening their doors early to allow enthusiasts to get one as soon as
they hit shelves, reinforces the true appeal of PSP as an object of desire."
"Like most consumers, we can't wait for the launch of PSP," said Dennis
Syracuse, senior vice president, Sony Style Retail. "The PSP reflects all
that Sony Style Retail has to offer with games, movies, music and photos at
your fingertips. PSP represents true entertainment convergence in one
device."
Already a phenomenon in Japan, PSP is poised for a category-shifting
launch when the single-SKU PSP Value Pack is made available on March 24 for a
suggested retail price of $249.99. In addition to the revolutionary hardware
that allows for a comprehensive entertainment experience including games,
movies, music and photos all in a single portable product, the PSP Value Pack
contains an extraordinary package of accessories and entertainment content
including a special UMD video release of the feature film Spider-Man(TM) 2
from Sony Pictures Entertainment for the first one million PSP Value Packs
shipped. PSP is also host to an unsurpassed line-up of 24 titles available in
North America during the launch timeframe, with an additional 100 titles
currently in development worldwide.
About PSP(TM) (PlayStation(R) Portable)
PSP(TM) (PlayStation(R) Portable) is a new handheld entertainment system
that allows users to enjoy 3D games, high-quality full-motion video, and
high-fidelity stereo audio. With graphics rendering capability comparable to
that of PlayStation(R)2, PSP features a 4.3 inch wide screen, high-resolution
TFT display. PSP also adopts a newly developed compact but high-capacity
(1.8GB) optical disc, Universal Media Disc (UMD(TM)), as its storage medium.
With a wide range of accessories and connectivity options, including Memory
Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new
entertainment platform from PlayStation.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R) Portable) handheld entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era. PSP is a new
portable entertainment system that allows users to enjoy 3D games, with
high-quality full-motion video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP handheld entertainment
system for the North American market. Based in Foster City, Calif. Sony
Computer Entertainment America Inc. serves as headquarters for all North
American operations and is a wholly-owned subsidiary of Sony Computer
Entertainment Inc.
Visit us on the Web at www.us.playstation.com.
Source: SCEA
Reported by Joseph Bennett. |
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