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Microsoft Names New VP of Global Marketing on June 06, 2006.
Microsoft Names Jeff Bell Corporate Vice President of Global Marketing, Interactive Entertainment Business
Microsoft Corp. today announced the appointment of Jeff Bell as the new corporate vice president of Global Marketing for the Interactive Entertainment Business, reporting directly to Peter Moore, corporate vice president for the overall Interactive Entertainment Business, effective June 12, 2006. The Interactive Entertainment Business includes the Xbox® and Games for Windows® businesses and is part of Microsoft’s Entertainment and Devices Division. Bell joins Microsoft from DaimlerChrysler, where most recently he served as vice president of product strategy for the Chrysler Group.
“Jeff brings a unique mix of consumer experience and innovation to the Interactive Entertainment Business,” Moore said. “His accomplishments at DaimlerChrysler, including the creation of its owner loyalty program, his track record in driving automotive video game strategies, and his influence on urban marketing plans, are indicators of his expertise and leadership.”
Bell holds a master’s degree in international economics from Johns Hopkins University and an MBA from the Wharton School of the University of Pennsylvania. As an innovator in brand marketing at DaimlerChrysler, Bell led the launch of the Dodge “Grab Life by the Horns” tag line and its associated advertising, including the Hemi campaign and the Dodge and Aerosmith music alliance. He drove the formation of other key strategic alliances including Jeep and HBO’s “Band of Brothers,” Jeep and “Lara Croft: The Cradle of Life,” and Chrysler, Hypnotic and Universal Pictures, which created the Chrysler Million Dollar Film Festival. Bell also pioneered new approaches to urban marketing, providing multicultural agencies with greater opportunities in the general market arena.
Source: Microsoft
Reported by Joseph Bennett. |
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